全域旅游創(chuàng)新發(fā)展的山東實(shí)踐

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作　者：	孫小榮工作室著
出版社：	中國(guó)旅游出版社
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標(biāo)　簽：	暫缺

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ISBN：	9787503269615	出版時(shí)間：	2022-07-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：		字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　山東省深入貫徹落實(shí)習(xí)近平新時(shí)代中國(guó)特色社會(huì)主義思想，高站位、高起點(diǎn)謀劃實(shí)施“新舊動(dòng)能轉(zhuǎn)換”、鄉(xiāng)村振興的“齊魯樣板”等一系列符合山東特色的發(fā)展戰(zhàn)略，并將文化和旅游業(yè)納入新舊動(dòng)能轉(zhuǎn)換十強(qiáng)產(chǎn)業(yè)，將鄉(xiāng)村旅游作為鄉(xiāng)村振興的抓手，以特色縣域旅游創(chuàng)新發(fā)展為基點(diǎn)，以創(chuàng)建“全域旅游示范省”為目標(biāo)，全面推進(jìn)全域旅游高質(zhì)量發(fā)展融入社會(huì)經(jīng)濟(jì)發(fā)展全局。山東省全域旅游發(fā)展已經(jīng)取得驕人成績(jī)——2019年，嶗山、曲阜、青州3區(qū)市經(jīng)過(guò)評(píng)定，被認(rèn)定為首批國(guó)家全域旅游示范區(qū)；2020年，蓬萊、榮成、沂南、章丘、齊河5家單位經(jīng)過(guò)評(píng)定，被認(rèn)定為第二批國(guó)家全域旅游示范區(qū)，連續(xù)兩年獲得“大滿貫”。目前，山東省已有8個(gè)市區(qū)縣被認(rèn)定為國(guó)家全域旅游示范區(qū)，另外有37個(gè)單位被認(rèn)定為山東省全域旅游示范區(qū)，創(chuàng)建“全域旅游示范省”，推動(dòng)新舊動(dòng)能轉(zhuǎn)化和產(chǎn)業(yè)結(jié)構(gòu)調(diào)整，奠定了堅(jiān)實(shí)的基礎(chǔ)，并發(fā)揮出了積極的輻射、帶動(dòng)、示范和引領(lǐng)作用。同時(shí)，為鞏固來(lái)之不易的創(chuàng)建成果，發(fā)揮整合示范性，高效協(xié)同性，持續(xù)輻射性性的作用，梳理山東省全域旅游典型案例中，創(chuàng)新亮點(diǎn)，創(chuàng)造經(jīng)驗(yàn)，創(chuàng)建模式，在全省樹(shù)立起一批在全國(guó)有影響力的全域旅游標(biāo)桿項(xiàng)目有重要的意義。

作者簡(jiǎn)介

　　孫小榮工作室致力于中國(guó)旅游發(fā)展的觀察和研究，在旅游品牌營(yíng)銷(xiāo)策劃、區(qū)域旅游創(chuàng)新發(fā)展深度研究、全媒體整合營(yíng)銷(xiāo)等領(lǐng)域提供新視野和新價(jià)值?！靶s說(shuō)三部曲”（《中國(guó)旅游的變革力量》《中國(guó)旅游“515 戰(zhàn)略”系列訪談錄》《中國(guó)旅游營(yíng)銷(xiāo)新價(jià)值時(shí)代》）已由新華出版社出版發(fā)行?！队幸环N生活叫日照日照旅游生活36計(jì)》《閣外蓬萊》已由中國(guó)旅游出版社出版發(fā)行。

圖書(shū)目錄

第一章　集成黃河 ··················································· 1
山東全域旅游助力黃河文化旅游高質(zhì)量發(fā)展 ·························· 3
黃河從這里入海：為什么山東是黃河文明的集大成者？ ··········32
黃河入魯，菏澤何為？ ····················································45
“梁山”不只是一座山：一座“梁山城”的覺(jué)醒與崛起 ············56
從“東方圣城”到“國(guó)際慢城”：曲阜的“溫故造新”歷程 ·····67
從“龍山圣地”到“明水古城”：章丘全域旅游發(fā)展簡(jiǎn)史 ········79
黃河流域生態(tài)保護(hù)和高質(zhì)量發(fā)展的“齊河實(shí)踐” ·····················90
高青：黃河流域首座“國(guó)際慢城”變形記 ·························· 101
黃河入海：東營(yíng)，“贏”在何處？ ····································· 112
第二章　領(lǐng)潮海洋 ················································ 123
“仙境海岸”領(lǐng)潮“藍(lán)色休閑”：山東憑什么？ ··················· 125
港灣里的村落：山東濱海鄉(xiāng)村休閑帶的形成 ······················· 139
從“地理邊緣”到“終極旅游地”：全域旅游的“榮成聚變” · 150
“六精七養(yǎng)”：文登全域旅游創(chuàng)新發(fā)展的“精致實(shí)踐” ············ 165
山海聯(lián)動(dòng)，全域發(fā)展的“蓬萊模式” ·································· 177
閣外蓬萊：全域旅游創(chuàng)新發(fā)展的“四重奏” ························· 188
第三章　鄉(xiāng)村振興 ················································ 199
中國(guó)縣域旅游典范：“多規(guī)合一”主導(dǎo)下的“沂南模式” ········· 201
中國(guó)山水休閑典范：從“山水觀光”向“山水花田”休閑度假
轉(zhuǎn)型的“臨朐模式” ························································ 214
中國(guó)旅游扶貧典范：“生態(tài)固本，業(yè)態(tài)增效”實(shí)現(xiàn)綠色發(fā)展的
“山亭模式” ································································· 226
中國(guó)運(yùn)河地標(biāo)旅游典范：“三個(gè)之外”構(gòu)建大旅游休閑區(qū)的
“臺(tái)兒莊模式” ······························································ 238
中國(guó)紅色旅游創(chuàng)新典范：從“紅嫂故里”到“沂水實(shí)踐” ······· 252
中國(guó)革命老區(qū)創(chuàng)新典范：以“文旅壽養(yǎng)”引領(lǐng)多業(yè)態(tài)發(fā)展的
“費(fèi)縣實(shí)踐” ································································· 264
中國(guó)古城旅游創(chuàng)新典范：“山水花城”聯(lián)動(dòng)發(fā)展，構(gòu)筑
“青州模式” ································································· 276
中國(guó)康養(yǎng)旅游典范：超前踐行“全域旅游”，實(shí)現(xiàn)追趕超的
“五蓮模式” ································································· 286
中國(guó)康養(yǎng)旅游典范：以路串景，山野幽居，全域旅游的
“五蓮路徑” ································································· 298
中國(guó)溝峪旅游典范：“貧窮山溝”到“鄉(xiāng)旅高地”，山東
“溝峪旅游經(jīng)濟(jì)”的崛起 ················································· 310
新儒學(xué)文化旅游典范：沂蒙精神和儒學(xué)文化演進(jìn)中的鄉(xiāng)村
旅游探索 ···································································· 322
景城鄉(xiāng)融合發(fā)展創(chuàng)新典范：城景融合，城鄉(xiāng)聯(lián)動(dòng)的
“嶗山模式” ································································· 334
第四章　方案解讀 ················································ 347
孫小榮：構(gòu)筑山東省全域旅游高質(zhì)量發(fā)展新格局 ················· 349
孫小榮：“民宿集聚區(qū)”，一個(gè)新物種的誕生 ······················· 361
孫小榮：文旅融合下的場(chǎng)景革命——山東省全域旅游示范區(qū)
創(chuàng)建培訓(xùn) ····································································· 368
山東方案：以“新業(yè)態(tài)”和“新人才”促進(jìn)新舊動(dòng)能轉(zhuǎn)換 ····· 382
城市、鄉(xiāng)村、海洋：高質(zhì)量協(xié)同發(fā)展，以精品旅游促進(jìn)新舊
動(dòng)能轉(zhuǎn)換 ···································································· 390
“新連接”催生“新價(jià)值”：中國(guó)旅游高質(zhì)量發(fā)展的
“齊魯樣板” ································································· 399