小米大道：雷軍的運(yùn)營(yíng)邏輯與商業(yè)智慧

第一章 歷盡千帆，歸來(lái)仍是少年
1 硅谷第二把火                                001
2 四十而勵(lì)                                    004
3 搭班子                                      007
4 低調(diào)開(kāi)場(chǎng)                                    011
5 打一場(chǎng)降維戰(zhàn)爭(zhēng)                              015
第二章 為發(fā)燒而生
1 小米手機(jī)誕生                                018
2  “雷布斯”摔手機(jī)                            022
3 按不住的“質(zhì)量問(wèn)題”                        025
4  “小米加油！”                              029
第三章 因?yàn)槊追郏孕∶?br />1 粉絲經(jīng)濟(jì)                                    034
2 深耕服務(wù)                                    037
3 150克青春                                   041
4 微博賣手機(jī)                                  045
5  “饑餓營(yíng)銷”                                048
第四章 爆款戰(zhàn)略
1 盒子風(fēng)波                                    052
2 紅米計(jì)劃                                    056
3 倚天屠龍，誰(shuí)與爭(zhēng)鋒                          060
4 發(fā)燒友的“新玩具”：小米路由器              065
5 十億賭局                                    069
第五章 全球化擴(kuò)張
1 做一家世界級(jí)公司                            074
2 兩岸聯(lián)手賺世界的錢(qián)                          077
3 第一站：新加坡                              080
4 mi.com上線                                  084
第六章 總要有人先種樹(shù)
1 平板生態(tài)先行者                              089
2 進(jìn)取之心                                    093
3 一塊鋼板的藝術(shù)之旅                          096
4 “米式”服務(wù)                                099
第七章 碰撞與競(jìng)爭(zhēng)
1 魅族的“冰桶挑戰(zhàn)”                          104
2 在爭(zhēng)議中前行                                107
3 內(nèi)容為王                                    110
4 烏鎮(zhèn)論劍                                    113
第八章 小米可以復(fù)制？
1 體外的成功                                  116
2 復(fù)制100家小米                               119
3 小米可以更美的                              124
4 打造生態(tài)圈                                  128
第九章 五周年，新的開(kāi)始
1 新的高度                                    131
2 重新出發(fā)                                    135
3 挑戰(zhàn)者                                      140
4 深挖護(hù)城河                                  144
5 回歸夢(mèng)想                                    147
第十章 中年危機(jī)
1 小米“減速”                                151
2 整軍再戰(zhàn)                                    154
3 無(wú)力的反擊                                  157
4 高端夢(mèng)破滅                                  160
5 復(fù)盤(pán)：把經(jīng)驗(yàn)轉(zhuǎn)化成能力                      164
第十一章 告別迷茫
1 反彈開(kāi)始                                    168
2 新零售的風(fēng)口                                171
3 印度狂奔                                    176
4 生態(tài)鏈崛起                                  180
第十二章 一波三折終上市
1 摘掉“5年不上市”緊箍咒                     184
2 登陸港交所                                  186
3 上市之問(wèn)：邁向偉大公司的跨越                190
4 站在高處的反思                              194
第十三章 新征程，新夢(mèng)想
1 最年輕的世界500強(qiáng)                           198
2 手機(jī) AIoT                                   201
3 突破高端，重回行業(yè)前三                      206
4 造車——雷軍的最后一次創(chuàng)業(yè)                  210
5 從哪里來(lái)？往哪里去？                          213