我國城市歷史街區(qū)的旅游體驗價值適度開發(fā)研究

定　價：￥86.00

作　者：	鄭銳洪著
出版社：	南開大學出版社
叢編項：
標　簽：	暫缺

購買這本書可以去

ISBN：	9787310062065	出版時間：	2022-04-01	包裝：	平裝
開本：	其他	頁數：	256	字數：

內容簡介

　　本著作系國家社科基金后期資助項目（19FGLB018）的重要研究成果，全書分13章設計和呈現。-4章為立論基礎研究。首先闡釋“文旅融合”的產業(yè)背景與“生態(tài)文明”的國家戰(zhàn)略，梳理國內外研究進展并界定核心概念，接著探究基于復雜顧客體驗的歷史街區(qū)價值認知與測度問題，以確立歷史街區(qū)復雜顧客體驗價值分析框架。第5-8章主要探索歷史街區(qū)的旅游開發(fā)模式選擇問題。首先探究顧客體驗價值形成與實現的二維路徑以及免費體驗模式的營銷機理，構建地區(qū)整合體驗品牌化戰(zhàn)略框架，然后通過單案例、雙案例研究歸納我國城市歷史街區(qū)旅游價值開發(fā)的典型模式。第9-12章重點進行城市歷史街區(qū)的旅游價值“適度開發(fā)”評價。首先通過質性研究探討我國城市歷史街區(qū)的旅游價值“適度開發(fā)”及其評價問題，構建模型，然后運用重要性分析（IPA）、層次分析法（AHP）以及模糊綜合評價法進行多案例研究與驗證。第13章主要探討我國城市歷史街區(qū)的旅游可持續(xù)發(fā)展對策。首先通過質性研究分析遺產旅游資源的特點，提煉遺產旅游可持續(xù)發(fā)展的關鍵要素，然后依據問題導向討論并構建我國城市歷史街區(qū)旅游可持續(xù)發(fā)展的戰(zhàn)略規(guī)劃及策略體系。

作者簡介

　　鄭銳洪，男，1966年2月出生，貴州遵義人，中山大學哲學學士、馬克思主義哲學碩士，中國人民大學商學院營銷管理博士。現天津工業(yè)大學經濟與管理學院教授、碩士生導師，曾任天津工業(yè)大學管理學院企業(yè)管理系主任。主講本科《渠道管理》、《品牌管理》、《服務營銷》以及MBA《營銷管理》等課程，研究服務營銷、體驗營銷與歷史文化街區(qū)旅游開發(fā)等主題。主持國家社科基金項目1項：我國城市歷史街區(qū)的旅游體驗價值適度開發(fā)研究（19FGLB018），主持省部級項目5項，發(fā)表學術論文50余篇，出版專著1部（鄭銳洪著.中國營銷理論與學派.首都經貿大學出版社，2010年），出版教材4部（其中1部為“十二五”重量規(guī)劃教材）。

圖書目錄

第1章導論···········································································11．1問題的提出···································································11．2內容與方法框架·····························································7第2章理論綜述····································································132．1歷史街區(qū)的概念演進······················································132．2歷史街區(qū)保護與旅游開發(fā)研究··········································152．3歷史街區(qū)的價值與旅游體驗價值·······································
172．4歷史街區(qū)開發(fā)適宜性與適度性研究····································202．5“生態(tài)文明”與“旅游可持續(xù)發(fā)展”研究·····························24第3章地區(qū)復雜體驗價值認知··················································383．1體驗價值概念·······························································383．2地區(qū)體驗價值的復雜性···················································403．3地區(qū)體驗價值結構維度及其指標體系·································433．4結論與展望··································································47第4章城市歷史街區(qū)復雜顧客體驗價值測度································
494．1文獻回顧與分析框架······················································504．2數據采集·····································································524．3基于復雜顧客的實證分析················································544．4結論與討論··································································
62第5章城市歷史街區(qū)旅游體驗價值整合開發(fā)單案例研究·················655．1文獻回顧與分析框架······················································665．2研究方法與數據采集······················································675．3案例分析·····································································
695．4結論及其整合營銷對策討論·············································76第6章城市歷史街區(qū)旅游體驗價值開發(fā)模式雙案例研究·················826．1文獻回顧·····································································836．2理論模型與研究方法······················································856．3案例分析······································································896．4跨案例分析··································································946．5研究結論與管理啟示······················································99第7章城市歷史街區(qū)旅游體驗價值適度開發(fā)質性研究
··················1027．1我國城市歷史街區(qū)的“過度開發(fā)”問題····························1037．2城市歷史街區(qū)“文旅融合”開發(fā)模式探討·························1057．3城市歷史街區(qū)旅游體驗價值適度開發(fā)評價·························1097．4結論與啟示································································114第8章國內歷史街區(qū)旅游體驗價值適度開發(fā)多案例研究···············1178．1文獻回顧···································································1188．2理論框架···································································1208．3研究方法···································································
1228．4案例分析與討論··························································1268．5研究結論與展望··························································137第9章城市歷史街區(qū)的旅游體驗價值開發(fā)適宜性評價··················1409．1文獻回顧與理論分析框架··············································1419．2研究方法與數據采集····················································1439．3信度、效度檢驗··························································1459．4歷史街區(qū)的旅游價值開發(fā)適宜性IPA分析·························1479．5結論與討論································································
153第10章城市歷史街區(qū)的旅游體驗價值開發(fā)適度性評價················15510．1相關研究進展····························································15610．2理論分析框架····························································16010．3研究方法設計····························································
16110．4實證分析··································································16610．5研究結論與討論·························································172第11章我國城市歷史街區(qū)旅游可持續(xù)發(fā)展對策探討···················17411．1城市歷史街區(qū)旅游可持續(xù)發(fā)展的理論問題························17511．2其他國家和地區(qū)歷史街區(qū)文旅開發(fā)的成功實踐··················18411．3我國城市歷史街區(qū)旅游可持續(xù)發(fā)展戰(zhàn)略規(guī)劃·····················19511．4我國城市歷史街區(qū)適度旅游開發(fā)策略體系構建··················20411．5結論與展望·······························································217附錄··················································································
220附件1：城市歷史街區(qū)復雜顧客體驗價值認知調查問卷·············220附件2：城市歷史街區(qū)旅游體驗價值開發(fā)適宜性調研問卷··········222附件3：城市歷史街區(qū)旅游體驗價值開發(fā)適度性調研問卷··········225附件4：全國50條“歷史文化名街”名錄······························227參考文獻···············································································229后記··················································································