Unit 1 Supply， Demand and Price 1．1 Consumer Choice and the Law of Demand 1．2 Changes in Demand versus Changes in Quantity Demanded 1．3 Producer Choice and the Law of Supply 1．4 Changes in Supply versus Changes in Quantity Supplied 1．5 How Market Prices Are Determined： Supply and Demand Interact 1．6 Invisible Hand Principle 1．7 The Economics of Price Controls Exercises Supplementary Readings Unit 2 International Trade：Theory and Policy 2．1 Explaining Trade： International Trade Theories 2．2 Arguments for Trade Restrictions 2．3 Trade Barriers Exercises Supplementary Readings Unit 3 Letter of Credit 3．1 Overview of LC 3．2 Parties and Terminology Concerning LC 3．3 Types of Letters of Credit 3．4 International Trade Payment 3．5 Requested Documents for Presentation 3．6 Risk Situations of Letter of Credit 3．7 Legal Principles 3．8 The Flow Chart of Letter of Credit 3．9 Bill of ExchangeDraft Exercises Supplementary Readings Unit 4 Exchange Rate， Foreign Exchange Market， and Balance of Payments 4．1 Exchange Rate and Foreign Exchange Market 4．2 The Exchange Rate Regimes in the International Financial System 4．3 The Balance of Payments Exercises Supplementary Readings Unit 5 Types of Enterprises and Entrepreneurship 5．1 Proprietorship 5．2 Partnership 5．3 Company 5．4 Entrepreneurship Exercises Supplementary Readings Unit 6 Management 6．1 Definitions of Management 6．2 Areas Covered by Management 6．3 Business Management 6．4 Management Levels 6．5 Managerial Roles and Skills 6．6 Motivating Employees 6．7 Human Resource Management 6．8 Performance Appraisal Exercises Unit 7 Marketing and Corporate Social Responsibility 7．1 Definitions of Marketing 7．2 Significant Steps in Marketing 7．3 Essential Understanding of Customers' Needs and Wants 7．4 Marketing Orientations 7．5 The Marketing Mix （the 4 Ps） 7．6 Marketing Environment 7．7 Marketing Research 7．8 Marketing Communication 7．9 Product Life-Cycle Management 7．10 Customer Focus 7．11 Product Focus 7．12 Corporate Social Responsibility Exercises Supplementary Readings Unit 8 Finance 8．1 Money 8．2 Financial System 8．3 Financial Markets 8．4 Financial Intermediaries 8．5 Regulation of the Financial System Exercises Supplementary Readings Unit 9 Corporate Law 9．1 Definition 9．2 Overview of Corporations 9．3 History of the Corporation 9．4 Corporate Structure and Corporate Forms 9．5 Corporate Legal Personality 9．6 Capacity and Powers 9．7 Corporate Governance 9．8 Corporate Constitution 9．9 Balance of Power 9．10 Board of Directors and Directors' Duties 9．11 Company Law Theory 9．12 Corporate Finance 9．13 Matters Effecting the Continuation of the Corporate Form Exercises Supplementary Readings Unit 10 Digital Economy 10．1 Definition of Digital Economy 10．2 Impact 10．3 Electronic Commerce（EC） 10．4 Mobile Commerce： Attributes， Benefits， and Drivers Exercises Supplementary Readings Unit 11 Foreign Direct Investment and Economic Integration 11．1 Why Foreign Direct Investment? 11．2 Economic Integration Exercises Supplementary Readings Glossary Bibliography
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