戰(zhàn)略管理：概念與案例（第16版）

定　價(jià)：￥79.00

作　者：	[美] 弗雷德·R.戴維（Fred R.David），福里著
出版社：	清華大學(xué)出版社
叢編項(xiàng)：	清華MBA核心課程英文版教材
標(biāo)　簽：	暫缺

購買這本書可以去

ISBN：	9787302500872	出版時(shí)間：	2018-06-01	包裝：	平裝
開本：	16	頁數(shù)：		字?jǐn)?shù)：

內(nèi)容簡介

　　《戰(zhàn)略管理：概念與案例（第16版）》是美國高等院校經(jīng)濟(jì)管理學(xué)院戰(zhàn)略管理專業(yè)本科生、研究生的經(jīng)典教材，全球500多所院校采用本書作為教材，并已翻譯為多種文字，在全球范圍內(nèi)廣泛流行。本書分為兩大塊，*塊是概念，共計(jì)11章內(nèi)容，主要講述戰(zhàn)略管理的基本理論，包括戰(zhàn)略管理的概念，戰(zhàn)略的制定、實(shí)施與評價(jià)，以及戰(zhàn)略管理案例分析。第二塊是案例，講述各行各業(yè)共計(jì)29個(gè)生動的案例，將戰(zhàn)略管理相關(guān)知識與企業(yè)實(shí)踐緊密結(jié)合。全書有一個(gè)全新的貫穿始終的綜合案例——雀巢公司，每章后還提供了小案例和實(shí)踐練習(xí)。本書不僅適合高等院校管理類專業(yè)本科生、研究生閱讀，還可以作為企業(yè)、政府等機(jī)構(gòu)工作人員的參考讀物。

作者簡介

暫缺《戰(zhàn)略管理：概念與案例（第16版）》作者簡介

圖書目錄

前言
第1章戰(zhàn)略管理要素········································································································ 31 戰(zhàn)略管理的步驟············································································································ 33 直覺與分析相結(jié)合········································································································ 34 戰(zhàn)略管理中的關(guān)鍵術(shù)語································································································· 36 戰(zhàn)略管理模型··············································································································· 42 戰(zhàn)略管理的益處············································································································ 43 為什么有些企業(yè)不進(jìn)行戰(zhàn)略規(guī)劃··················································································· 45 戰(zhàn)略規(guī)劃的弊端············································································································ 46 經(jīng)營戰(zhàn)略與軍事戰(zhàn)略比較······························································································ 46 本章總結(jié)······················································································································ 49 綜合案例：雀巢公司（2016）······················································································· 54 實(shí)踐練習(xí)······················································································································ 63
第2章在美國之外的戰(zhàn)略規(guī)劃·························································································· 67 全球化經(jīng)營的本質(zhì)········································································································ 68 全球化經(jīng)營的優(yōu)勢與弊端······························································································ 72