國家標準指導下的商務英語專業(yè)建設

商務英語學科理論建設與跨文化研究商務英語教育：國家需求和學校使命······································································葉興國 2商務英語研究的主題、本體與目標··········································································呂世生 12我國商務英語教育政策與規(guī)劃的百年流變······························································莫再樹 22跨文化交際研究：從本質主義到批判現(xiàn)實主義······················································馮海穎 34概念整合理論框架下隱喻意義建構的認知機制解析··············································王瑞昀45商務英語專業(yè)主體與學科研究對象··········································································張武保 52《商務英語研究》評價································································································李安興61應用體裁分析與國際商務英語教學··········································································張曉慧 68利用影視實踐教學促進商務英語學科建設··································嚴 俊 廖國強 張禮貴 80跨文化交際視角下的商務英語課程設置探討············································黃志華 董慧 86商務英語專業(yè)學生的能力模型構建：基于可雇傭性視角的一個分析框架··································································時秀梅 97商務英語專業(yè)人才培養(yǎng)研究知識建構模式在商務英語專業(yè)教學中的實證研究················································雷春林 106基于商務文本體裁公司簡介的漢英翻譯手段和運用············································周慶華 115商務英語教學中多模態(tài)話語模態(tài)的協(xié)同及教學模式研究······················張 杰 李科 121商務英語復合式人才培養(yǎng)機制研究···························································顧維忱 張軍英 128文化智力：中國大學生跨文化能力研究的新視角··································馬 鑫 蘇 敏 135商務英語專業(yè)課程體系研究商務英語課程設置中剛柔相濟的平衡與發(fā)展策略················································曹德春 144中外上市公司年報中《主席報告書》的體裁分析················································申甜 151基于需求分析的專業(yè)實習對優(yōu)化商務英語課程設置的實證研究························································································吳斯丹 163商務英語本科專業(yè)學生感知課程需求的調(diào)查分析················································俞建耀 179商務英語專業(yè)本科畢業(yè)論文改革探索················