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商務英語函電

商務英語函電

定 價:¥27.00

作 者: 龍朝暉,馬健美 編
出版社: 人民郵電出版社
叢編項:
標 簽: 商業(yè)英語 外語 行業(yè)英語

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ISBN: 9787115288172 出版時間: 2012-12-27 包裝: 平裝
開本: 16開 頁數(shù): 198 字數(shù):  

內容簡介

  為培養(yǎng)高職高專學生的職業(yè)能力和技能,《21世紀高職高專財經類規(guī)劃教材:商務英語函電》遵循實用性、可操作性原則,結合外經貿業(yè)務的特點,選材力求實用、新穎。全書分為6個項目,共14個單元。項目一介紹商務英語函電的基本寫作要素及如何建立業(yè)務關系;項目二介紹價格談判,包括詢盤、報盤、還盤和受盤;項目三介紹合同簽訂;項目四介紹付款方式;項目五介紹合同履行;項目六介紹后續(xù)管理,包括申訴與理賠,以及解決商事爭端。每個單元末尾都附有適量的練習題和綜合實訓題,以幫助學生鞏固所學內容。本書最后還配有總復習題,以便讀者在完成本書學習后進行自我檢測?!?1世紀高職高專財經類規(guī)劃教材:商務英語函電》提供電子課件、教學大綱、習題集及參考答案、模擬試卷等配套資料,索取方式參見“配套資料索取說明”,本書還有配套的精品課程網站,供讀者學習時參考?!?1世紀高職高專財經類規(guī)劃教材:商務英語函電》適合高職高專商務英語專業(yè)、國際貿易專業(yè)、國際商務專業(yè)、涉外文秘專業(yè)等學生使用,也可供從事國際商事工作的人員參考使用。

作者簡介

暫缺《商務英語函電》作者簡介

圖書目錄

Project Ⅰ Business Development
Unit 1 Introduction to English Business Letter Writing
Knowledge Objective
Skill Objective
Business Situational Design
Specimen Letters
Trade Terms and Typical Sentences
Practice Training
Unit 2 Establishing Business Relation
Knowledge Objective
Skill Objective
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Project Ⅱ Price Negotiation
Unite 3 Enquiry
Knowledge Objective
Skill Objective
Business Situational Design
Available the following Integrative DVD GPS
Specimen Letters
Trade Terms and Typical Sentences
Practice Training
Unit 4 0ffer
Skill Objective
Business Situational Design
Specimen Letters
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 5 Counter-offer
Knowledge Objective
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 6 Acceptance of Orders
Knowledge Objective
Skill Objective
Warm Up
Business Situational Design
Specimen Letters
Trade Terms andTipatalSentence
Practice Training
Skill Training
Summary of Project
Project Ⅲ Signing Contract
Unit 7 Sales Confirmation
Knowledge Objective
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Summary of Project
Project Ⅳ Payment
Unit 8 Terms of Payment
Knowledge Objective
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit 9 Letter of Credit
Knowledge Objective
Business Situational Design
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
Project Ⅴ Fulfillment of Contract
Unit 10 Packing
Skill Objective
Business Situational Design
Trade Terms and Typical Sentences
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unite 11
Skill Objective
Business Situational Design
Trade Terms and Typical Sentences
Business Situational Design
Specimen Letters
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Unit12 Insurance
Skill Objective
Business Situational Design
Trade Terms and Typical Sentences
Practice Training
Summary of Project
Project Ⅵ Follow up Management
REVISION
參考答案
主要參考文獻
配套資料索取說明

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