商務英語讀寫教程1

定　價：￥39.80

作　者：	張萍主編
出版社：	機械工業(yè)出版社
叢編項：	新時代大學商務英語系列教材
標　簽：	大學專業(yè)英語教材

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ISBN：	9787111255840	出版時間：	2009-05-01	包裝：	平裝
開本：	16開	頁數：	288	字數：

內容簡介

　　為了編寫這套教材，我們反復地學習了教育部高等學校英語教學大綱，訪問了畢業(yè)生用人單位，舉行了英語畢業(yè)生座談會，廣泛地聽取了師生的意見。高等學校英語專業(yè)《英語教學大綱》指出：“我們也應當清醒地面對這樣一個現實，即我國每年僅需要少量外語與文學，外語與語言學相結合的專業(yè)人才以從事外國文學和語言學教學的研究工作，而大量需要的則是外語和其他相關學科——如外交、經貿、法律、新聞等結合的復合型人才，培養(yǎng)這種復合型外語及專業(yè)人才是社會主義市場經濟對外語專業(yè)提高的要求，也是新時代的要求。”我們將這一精神作為我們這套教材編寫的指導思想，并努力使這套教材達到這樣的目標：1）教材內容要有較強的時代性、實用性、針對性、系統性。2）安排好商務英語專業(yè)知識、語言訓練及文化背景知識。3）教材要有利于培養(yǎng)學生英語思維力、創(chuàng)新力、語用能力。4）運用任務型的教學方法，為學生自己學習提供平臺。

作者簡介

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圖書目錄

序
前言
Unit1 Financial New York
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit2 Harvard Business School
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit3 The Profit Sharing Program
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit4 History of Dow Jones Industrial Average
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit5 Should the UK Adopt the Furo Single Currency？
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit6 Multinational Companies：Good or Bad
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit7 The Salesmans Role in the New Buying Envirorment
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Translation Drills
Writing Drills
Unit8 Growth of the Canadian Forest Industry in the Nineteenth-Century
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit9 E-mail and On-line Shopping
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing DriUs
Unit10 Bill Gates mA Story of Success
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit11 Jack Welch： My Parents
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit12 The Development of Japanese Automobile Industry
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit13 World Needs "Common Win" Economic Globalization
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit14 How Wal.Mart Works
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit15 KFC and Its Story
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Unit16 Shopping in Paris
附錄