電子商務(wù)概論（英文版）

定　價：￥99.00

作　者：	覃征，李順東，韓毅，董金春，閻禮祥，覃君編著
出版社：	清華大學出版社
叢編項：
標　簽：	電子商務(wù)

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ISBN：	9787302163237	出版時間：	2009-02-01	包裝：	精裝
開本：	16開	頁數(shù)：	517	字數(shù)：

內(nèi)容簡介

　　《電子商務(wù)概論（英文版）》是根據(jù)目前專業(yè)特點編寫的文理兼顧的電子商務(wù)專業(yè)教材。全書分為基礎(chǔ)、技術(shù)、管理、實踐、應(yīng)用五大部分?；A(chǔ)部分介紹了電子商務(wù)的基礎(chǔ)理論，技術(shù)部分重點介紹了技術(shù)支撐平臺、支付策略與技術(shù)、安全技術(shù)：管理部分介紹了電子商務(wù)與法律、稅收、網(wǎng)絡(luò)企業(yè)管理：實踐部分闡述了電子商務(wù)體系結(jié)構(gòu)與系統(tǒng)設(shè)訓、門戶網(wǎng)站設(shè)計與實現(xiàn)、計算機系統(tǒng)集成與電子商務(wù)；應(yīng)用部分側(cè)重于介紹電子商務(wù)與國際貿(mào)易、網(wǎng)絡(luò)應(yīng)用心理學、電子商務(wù)案例分析。《電子商務(wù)概論（英文版）》凝聚了作者團隊多年的相關(guān)研究項目的研究成果與實踐經(jīng)驗。《電子商務(wù)概論（英文版）》適于理工科與管理學科的相關(guān)專業(yè)（電子商務(wù)、電子信息、計算機科學與技術(shù)、軟件工程、信息系統(tǒng)與信息管理、工商管理等）選用，也可供公務(wù)員、企業(yè)管理、信息技術(shù)人員參考使用。

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圖書目錄

Part1 Fundamentals
1 Fundamentalsof E-commerce
1.1 TheOriginandDevelopmentofE-commerce
1.2 InfluenceofRelatedBasicSciencesonE-commerce
1.3 CategoriesoftheE-commerce
1.4 TheConstitutionoftheE-commerce
1.5 SupportingEnvironmentsforE-commerce
1.6 M-commerce
1.7 Summary
References
Part2 Technology
2 E-commerceSupportingTechnologies
2.1 E-commerceFundamentalTechnology,
2.2 ComputerCommunicationTechnology
2.3 InformationProcessingTechnologiesinE-commerce
2.4 Summary
References
3 PaymentTechnologiesforE-commerce
3.1 OnlineBank
3.2 E-paymentTools
3.3 Summary
References
4 SecurityTechnologiesinE-commerce
4.1 IntroductiontoSecurityProblemsinE-commerce
4.2 ReliabilityofE-commerceSystem
4.3 DataEncryptionTechnology
4.4 DigitalSignature
4.5 AuthenticationTechnology
4.6 FirewallTechnology
4.7 IntrusionDetectionTechnology
4.8 SecurePaymentTechnology
4.9 Summary
References
Part3 Management
5 E-commerceandtheLaw
5.1 LegalProblemsinE-contract
5.2 LegalProblemsinE-banks
5.3 ThelegalProblemsintheElectronicFundTransfer
5.4 TheIntellectualPropertyProtectionintheE-commerce
5.5 LegalProblemsofE-commerceSecurity
5.6 ConsumerRightsProtectioninE-commerce
5.7 LegalLiabilityinE-commerce
5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC"
5.9 Summary
References
6 E-commerceandTax
6.1 AnOutlineofTaxinE-commerce
6.2 FeaturesofE-commerceTax
6.3 ProblemsinE-commerceTax
6.4 E-commerceandTaxAdministration
6.5 StrategiesinE-commerceTaxation
6.6 Summary
References
7 NetworkEnterpriseManagement
7.1 OverviewofNetworkEnterprises
7.2 SupplyChainManagementofNetworkEnterprises
7.3 LogisticsManagementofNetworkEnterprise
7.4 HumanResourcesManagementofNetworkEnterprise
7.5 Summary
References
Part4 Practice
8 E-commerceArchitectureandSystemDesign
8.1 E-commerceArchitecture
8.2 E-commerceSecuritySystem
8.3 E-commercePaymentSystem
8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware
8.5 Summary
References
9 PortalSiteDesignofVirtualEnterprise
9.1 E-commerceandPortalSite
9.2 OnlineVirtualShop
9.3 DesignMethodofProductCatalog
9.4 DesignofOnlineShoppingCart
9.5 ProcessingofElectronicOrder
9.6 SearchandInquiryofWebsite
9.7 CustomerServiceinE-commerceTime
9.8 ReleaseTechnologyofWebDatabase
9.9 Summary
References
10 ComputerSystemIntegrationandE-commerce
10.1 OverviewofSystemIntegration
10.2 HardwareSystemIntegrationofE-commerce
10.3 IntegrationofE-commerceApplicationSystemSoftware
10.4 Summary
References
Part5 E-commerceApplication
11 E-commerceandInternationalTrade
11.1 E-commerceandInternationalTrade
11.2 ApplyingE-commercetoInternationalTrade
11.3 E-commerceandInternationalTradeNetworkMarketing
11.4 DesigninganInternationalTradeE-commerceSystem
11.5 Summary
References
12 NetworkApplicationPsychology
12.1 IntroductiontoNetworkApplicationPsychology
12.2 NetworkInteractionPsychology
12.3 NetworkApplicationPsychology
12.4 NetworkManagementPsychology
12.5 Summary
References
13 E-commerceCaseAnalysis
13.1 MethodsofE-commerceAnalysis
13.2 CaseStudy
13.3 Summary
References