電子商務專業(yè)英語教程

定　價：￥26.00

作　者：	王曄主編
出版社：	電子工業(yè)出版社
叢編項：
標　簽：	英語與其他外語

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ISBN：	9787121047831	出版時間：	2007-08-01	包裝：	平裝
開本：	16	頁數：	244	字數：

內容簡介

　　《高等學校專業(yè)英語教材：電子商務專業(yè)英語教程》旨在使讀者掌握電子商務專業(yè)英語術語及用法，培養(yǎng)和提高讀者閱讀和翻譯專業(yè)英語文獻資料的能力?！陡叩葘W校專業(yè)英語教材：電子商務專業(yè)英語教程》由15個主題單元組成，涵蓋了電子商務領域的基本理論、基本知識、基本技術、基本應用和法規(guī)等內容。每個主題單元由課文、閱讀材料、詞匯、注釋和練習組成。書后附有參考譯文、參考答案和參考文獻。為了方便教學，《高等學校專業(yè)英語教材：電子商務專業(yè)英語教程》另配有電子教案，向采納《高等學校專業(yè)英語教材：電子商務專業(yè)英語教程》作為教材的教師免費提供。《高等學校專業(yè)英語教材：電子商務專業(yè)英語教程》可以作為電子商務、信息管理與信息系統(tǒng)、物流管理、市場營銷等本專科專業(yè)英語教材，也可供從事相關專業(yè)的工程技術人員參考使用。

作者簡介

暫缺《電子商務專業(yè)英語教程》作者簡介

圖書目錄

Unit 1 Electronic Commerce Theory
　Text A Overview of Electronic Commerce
　Exercises
　Text B Advantages And Disadvantages of Electronic Commerce
　Reading Materials
　IT Producing Industries -Hopeful Sighs In 2003
　IT Producing Industries Weather the Recession and Recover Slowly
Unit 2 Internet and Protocols
　Text A Computer Networks
　Exercises
　Text B The TCP/IP Protocol Suite
　Reading Materials
　A Nation Online: How Americans Are Expanding Their Use Of The Internet
Unit 3 Economics of Electronic Commerce
　Text A Interaction of Economics and E-commerce
　Exercises
　Text B E-Commerce Changes the Economics of Research
　Reading Materials
　Online Marketing Basics
　Establishing a Web Presence
Unit 4 Web Publishing
　Text A Online Publishing
　Exercises
　Text B Opportunities and Risks of Electronic Publishing
　Reading Materials
　Assessing the Need for an Online Store
Unit 5 Logistics
　Text A I.ogistics in Electronic Commerce
　Exercises
　Text B The Logistics Gaps in China
　Reading Materials
　The First Step to Internet Marketing:Pick Something to Promote
　Step One: Pick Something to Promote
　Selling Stuff
　Collecting Leads
　Info to Collect
　Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange (EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
　Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
　Internet Marketing and customer referrals
Unit 8 SCM and Electronic Commerce
Text A IT and supply-chain management
　Exercises
　Text B The significance of virtual value chains in revealing new market opportunities ""
　Reading Materials
　A History of Logistics/Supply Chain Management
Unit 9 Advertising Strategies
　Text A Advertising Methods on the Web
　Exercises
　Text B Advertisement Strategies
　Reading Materials
　How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
　Text A Internet E-Commerce Security
　Exercises
　Text B Creating and maintaining Brands on the Web
　Reading Materials
　E-Commerce Security: Fact or Fiction?
Unit 11 Eletronic Commerce Legislation
Unit 12 Web Marketing
Unit 13 Electronic Commerce and Information Economy
Unit 14 Electronic Commerce Trust
Unit 15 Electronic Commerce Planning
參考譯文